11 Influencers Changing the Face of the Skincare Industry

There is a sense of community generated on Instagram, particularly in the beauty and skincare world. Users love finding content that they can relate to. And what’s more inspiring than following an esthetician who has grown her beauty biz from the ground up? Or an influencer who preaches #skinpositivity for women who are terrified of aging? Who we follow and what we choose to feed into our minds every day can influence our thoughts and feelings much more than we think. This is why it’s important to be selective and cultivate a feed that inspires, motivates and teaches us. Whether it be facial tutorials, expert skincare tips, a post about the latest treatments or honest product reviews, you can find plenty of pages that serve as a great source of daily inspiration and information. And if you don’t know who to devote your time and likes to, here are a few skinfluencers that deserve your attention!


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What a year…what a decade! In 2010, I had no clue that I'd be here 10 years later with a business and a baby. I launched SB SKIN in 2013 and we grew rapidly, allowing us to move into our own beautiful space in early 2018. Thanks to all of you that made, and continue to make, SB SKIN such a success. As thrilling as it's been to build my business, 2019 has been the best year of my life: It brought me Glory in March, which changed everything. I was on maternity leave for much of the year and only now, nine months later, feel like I’m hitting my stride again. I have a new respect for working moms, especially moms that are doing it on their own. Balancing a business and a baby is a challenge that humbles me every day. I wouldn’t have it any other way, though—I am so grateful to wake up to my daughter every morning. I am also incredibly grateful to all of you for loving Glory as much as I do. She truly is the mascot of SB SKIN! There’s a momentum and buzz around 2020 that makes me excited to enter a new decade with all of you. From the bottom of my heart, thank you for your love, support and friendship. Cheers to the new year! Love, Shamara, Glory & SB SKIN TEAM 📷 by @ariaisadora

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Interested in learning more about the microcurrent facial and how it can turn back the clock for your clients? Introducing Shamara Bondaroff, a vegan and holistic esthetician and the owner of SB Skin. She offers a daily dose of microcurrent facials, ingredient spotlights, motivational quotes and tips for new esty mommies! Sprinkle a bit of #skinpositivity into your social world and give her a follow!


Georgia Louise stays up-to-date with the coolest skincare trends, as demonstrated in her icy facials. Featured in top beauty magazines like Elle, Vogue, and Allure, you can get an inside look at how this maven has become a world-renowned facialist to the stars. From offering tips and advice in her Ask GL stories to showcasing just what GLO time at The Altelier can do, @georgialouisesk provides nonstop content to obsess over!


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New blog post! …. your road map to Skin peels & acids ⭐️ It’s no secret that I love a good skin peel. It’s one of my favourite methods to use within my treatments, alongside many others. Dead skin cells, fine lines, sluggish skin cell turnover, dullness as well as boosting hydration levels and reducing the appearance of pigmentation, all generally prevent the skin from feeling and looking its best. Peels can be suitable for all skin types, including before special events as well as for long term skin health. If you want to know more, there is soooo much to tell you about peels! pop over to my blog for the full article (link in bio) #Loveyourskin #AbigailJames #glowingskin #skinpeel #agewell #smoothskin #facialist

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This British-born beauty preaches effective treatments, a great skincare regimen, balance, happiness, and mental wellness. Crowned The Queen of Skin by Times Magazine, Abigail James is more than a respected skincare expert. She’s a yogi, milliner, author of #LoveYourSkin and mother of three. Follow this A-list facialist and her aesthetically divine account for a glimpse of her results-driven treatments, unique massage techniques, and her very own skincare routine!


For more on-the-go advice on everything skincare, follow celebrity esthetician Joanna Vargas. She is the queen of the naturopathic facial, committed to getting her diverse range of clients gorgeous, glowing skin. She just released a new book Glow From Within where she shares all of her skincare secrets! Stay up-to-date with her newest facial creations, like the Twilight Facial, by giving her account a follow. This skin icon inspires us to be innovative and step outside of our comfort zones! For an inside-look into her journey to success, catch Joanna at the Philadelphia International Congress of Esthetics and Spa’s Main Stage happening March 29 and 30, 2020.


Did you think we were going to write a post about skinfluencers and not include ourselves? Think of Esthetician Edit as the fresh-faced younger sister of Les Nouvelles Esthetiques & Spa Magazine, providing professional skin education through a second generation blog platform! Be inspired by solo estys and small spa businesses making a mark in their industry! Follow us for original video content, on-location interviews, in-depth marketing tutorials and step-by-step facial protocols.

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We're back! Last week we shipped Gloria off to the east coast for a conference all about sunscreens + the FDA 👀👀.. but we'll talk more about that friday. For today, let's do a good 'ol fashioned #decodethatIL Winter is a great time to tackle that hyperpigmentation. Recently, we've seen more and more products feature kojic acid in their pigment battling serum (Versed, PTR, etc.) so let's take a look at one of these, Dr. Dennis Gross's IPL Dark Spot Correcting Serum. Just what is up with kojic acid? 🧪 Kojic acid is an ingredient found in fungi in the sake making process. It tackles unwanted hyperpigmentation by inhibiting tyrosinase, and does have some clinical backing. It's been tested on skin and proven effective between 2% to 4%. 🤷‍♀️ Sounds awesome! But what's the catch?? So… kojic acid is one of those ingredients that is UBER UNSTABLE. In water (we kid you not), it turns from a light yellow solution to BLACK. So choose your kojic acid packaging carefully and and keep storage in mind 🧛‍♂️🧛‍♂️<-vampire settings: cold, out of sunlight…garlic not required…huehuehue 👩🏻‍🔬👩🏻‍🔬Chemist comment: This particular product takes the ""throw everything at the wall"" approach to tackling pigmentation. Other than kojic acid, it also has ascorbic acid, lactic acid, arbutin, licorice root extract… the works. Which… isn't a bad idea since pigmentation is such a difficult problem to tackle. Just be wary of layering this with too many other actives to prevent possible irritation. 🌟Thoughts? Questions? Any kojic acid experience?🌟#imperfectactives #pigmentation #humpday

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We have a confession to make. We love this skincare chemist duo! As an esty, you must know what ingredients your clients are putting on their faces. These ladies cut out all of the fluff and talk skincare science, breaking down products for us in a way that’s easy to understand. Chemist Confessions decode ingredients lists and put new trends under the microscope so that you never stop learning! Be sure to follow their blog and Instagram account for up-and-coming skincare research.


Noy the difference between an ordinary facial and a Gua Sha Buccal facial! Danna Omari , owner of Noy Skincare, shares her in-depth knowledge about the ancient healing technique that encourages healthy skin function. She also features game-changing treatments like acupuncture facial rejuvenation, advanced laser genesis and the famous microcurrent that’s like #FitnessForYourFace! Her page is a pool of knowledge and she’s spilling all the best tips and tricks for your treatment room. If you want to learn more about Gua Shua, visit #PhillyCongress20 for a chance to see Danna at our Main Stage!


Shereene Idriss is a board-certified dermatologist based in NYC that specializes in facial aesthetics and rejuvenation, as well as minimally invasive body tightening. She has been featured in beauty publications like Cosmopolitan, Allure and Vogue Thailand. She keeps it real with a no-nonsense approach to skincare and cosmetic procedures, believing that subtle changes can have a dramatic effect. Don’t miss the #pillowtalkdermsessions on her IG stories!


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It’s been a while since we said HI! ⁣ We are Kasey and Lorena; two Estheticians who worked side by side for years, shared EVERYTHING about our struggles of owning businesses and thought we should start a podcast to help others ! It’s been a little over a year and since then we’ve reached SO many of you. In fact, half a MILLION of you have played our podcast and that means we have hopefully inspired a ton of you to look inward, work on yourself and then your business to create the type of life that works for YOU. ⁣ We share what we know in an unfiltered way and push our listeners to be themselves, dig deep and also have fun because we’ve taken ourselves seriously enough and we should all be laughing more. If you’ve listened; we love you and are here for you and if you’re new then grab a notebook and get to listening ! NEW episodes every TUESDAY 🎙 ⁣.

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See how these beauty bosses are breaking the mold of the industry one podcast at a time. Kasey and Lorena are two licensed estheticians and business owners with over 20 years of combined experience in the industry. They’ve developed a die-hard social media following of estheticians who love them for their authenticity. Beauty Biz BFFs are relatable and funny, and can teach you a lot about the good and bad that comes with owning a  business! Catch them at the Philadelphia International Congress of Esthetics and Spa’s Main Stage happening March 29 and 30, 2020.



Say hello to Renée, the skinthusiastic vlogger behind @gothamista! She considers herself a “Professional Treasure Hunter” when it comes to finding beauty and skincare gems. With years of experience working in product development and alongside chemists, this skincare lover can decipher what’s REALLY worth our penny in a world of products that claim to be heroes. Renée shares with us her honest thoughts, experiences, and of course, all-time favorites!


For comprehensive product reviews and an amusing personality with #nofilter, follow Caroline Hirons, a beauty expert, consultant and aesthetician turned blogger and YouTuber! She has strong opinions and is not afraid to make them known, which is why she has become so influential. She advocates for acid toners, double cleansing, small brands, LED and some good old fashioned DIY treatments. Caroline is all for stirring up conversations on her social media page and loves engaging with her 350k plus followers. She can teach you to be BOLD and honest when it comes to educating your clients.