Have you tried the new way of creating fun and engaging content? TikTok generated "the most downloads for any app ever in a quarter" in Q1 2020, according to Adweek. So it's no surprise Instagram is adopting a similar approach to REELS!  Reels is a video feature that...

Let’s get creative this Valentine's Day and think outside the box! While couples massages are always a great idea, there are so many other things we have to offer on the spa menu. Did we mention they can also be COVID friendly? Here are a few...

School is a whimsical roller coaster, let's ride this together. Hello. My name is Harley Brown, I am 28 years old and I live in Reno, NV. I am currently attending the Milan Institute of Cosmetology, patiently awaiting graduation. I have been interested in Esthetics since...

Drive Holiday Sales & Traffic in the Spa with Social! It’s almost time for your clients to start Christmas shopping if they have not already done so. The holidays are approaching and so is the end of the year, which means it's time to clear those...

Many estheticians are a jack of all trades. They can do skincare, makeup, lashes, brows, all with the right certifications. And while expanding your skillset and portfolio can open the door for many opportunities, finding your niche can really make you special. Once you perfect...

Cultivating daily habits in your life is essential. Many studies have shown that establishing a routine and creating daily habits makes you happier, healthier, confident, and more efficient. This improves your mental health and anchors you when life throws unexpected challenges your way. Instead of...

It is virtually impossible to provide a facial, waxing, body treatment, or other esthetics services with 6-feet of space between yourself and a client. Esthetics is one of those careers that require prolonged personal contact.  Unfortunately, today we have a COVID-19 pandemic, which is an...

Our job usually requires privacy when working in a spa. This need for privacy for one client at-a-time usually inserts us into a poorly ventilated, small room for extended periods of time.     While social distancing is our current “best practice” until this coronavirus pandemic has ended,...