Men tend to skip out on skincare, and typically, that’s the last thing on their minds. It’s usually an upcoming event or a hot date with a special someone that makes them turn to the professionals. Everyone needs to repair and protect their skin, and...
So you’re a licensed esthetician now. You’ve learned the basics and you’ve been given the green light to start practicing! This doesn’t mean your education is over. In fact, it’s just begun! Continuing Education courses are required for a very good reason. Whether you are...
The skincare industry is always a booming business, but with that being said, there's always some friendly competition with other estheticians also looking for clients. Whether you're familiar with Tik Tok, or typically stay away from social media, skin care specialists regularly look towards this...
Whether working in a spa or as a freelance esty, you’ll come across some unhappy clients at one point or another. It’s essential to know how to handle difficult clients while still keeping your dignity and staying professional. Keep your team and others safe. Although you’re dealing...
You decided to work for yourself, CONGRATS! Now here's the tough part. How will you market your services and start getting clients? This can be an ever so daunting task, but with the right plan, you'll see just how to launch yourself as a solo...
Your clients book their appointment with you for a soothing and relaxing spa experience. And your job as an Esty is to give them just that. There are simple ways to set the mood in your treatment room, and it starts with more than just...
Whether new faces or existing regulars, life gets busy, and clients may forget how to prepare for your appointment and sometimes need a simple reminder. When clients have a great experience, not only are they most likely to rebook a follow-up but tend to spread...
When a client or potential client clicks on your Instagram page, you want to make sure you stand out. An aesthetically pleasing page is the first thing potential customers will notice when exploring your page. The colors, layout, tone, and overall look and feel of your...
Have you tried the new way of creating fun and engaging content? TikTok generated "the most downloads for any app ever in a quarter" in Q1 2020, according to Adweek. So it's no surprise Instagram is adopting a similar approach to REELS! Reels is a video feature that...
Let’s get creative this Valentine's Day and think outside the box! While couples massages are always a great idea, there are so many other things we have to offer on the spa menu. Did we mention they can also be COVID friendly? Here are a few...