Being an Esthetician is a great, and fulfilling career, but it’s not always easy finding new clients; especially if you’re freelance.  Social media is a great way to connect to a larger audience base, who will hopefully become followers. With the right approach, the right...

The skincare industry is always a booming business, but with that being said, there's always some friendly competition with other estheticians also looking for clients. Whether you're familiar with Tik Tok, or typically stay away from social media, skin care specialists regularly look towards this...

Whether working in a spa or as a freelance esty, you’ll come across some unhappy clients at one point or another. It’s essential to know how to handle difficult clients while still keeping your dignity and staying professional. Keep your team and others safe. Although you’re dealing...

You decided to work for yourself, CONGRATS! Now here's the tough part. How will you market your services and start getting clients? This can be an ever so daunting task, but with the right plan, you'll see just how to launch yourself as a solo...

   Your clients book their appointment with you for a soothing and relaxing spa experience. And your job as an Esty is to give them just that. There are simple ways to set the mood in your treatment room, and it starts with more than just...

One job as an esty is to remind your clients always to put the health of their skin first, even if it means adding a layer of sunscreen into their daily regimen (which they already should be doing!). Remind them to stay clear of the...

Whether new faces or existing regulars, life gets busy, and clients may forget how to prepare for your appointment and sometimes need a simple reminder. When clients have a great experience, not only are they most likely to rebook a follow-up but tend to spread...

To many, it's the happiest time of year with the warm weather, sun shining, and for some, it's time to try something new. After a long (and quite depressing!) 12 months of 2020, it's about time to be playful and have some fun! Summer 2021 is...

When a client or potential client clicks on your Instagram page, you want to make sure you stand out. An aesthetically pleasing page is the first thing potential customers will notice when exploring your page.  The colors, layout, tone, and overall look and feel of your...