Being an Esthetician is a great, and fulfilling career, but it’s not always easy finding new clients; especially if you’re freelance.  Social media is a great way to connect to a larger audience base, who will hopefully become followers. With the right approach, the right...

Whether working in a spa or as a freelance esty, you’ll come across some unhappy clients at one point or another. It’s essential to know how to handle difficult clients while still keeping your dignity and staying professional. Keep your team and others safe. Although you’re dealing...

You decided to work for yourself, CONGRATS! Now here's the tough part. How will you market your services and start getting clients? This can be an ever so daunting task, but with the right plan, you'll see just how to launch yourself as a solo...

One job as an esty is to remind your clients always to put the health of their skin first, even if it means adding a layer of sunscreen into their daily regimen (which they already should be doing!). Remind them to stay clear of the...

To many, it's the happiest time of year with the warm weather, sun shining, and for some, it's time to try something new. After a long (and quite depressing!) 12 months of 2020, it's about time to be playful and have some fun! Summer 2021 is...

When a client or potential client clicks on your Instagram page, you want to make sure you stand out. An aesthetically pleasing page is the first thing potential customers will notice when exploring your page.  The colors, layout, tone, and overall look and feel of your...

Have you tried the new way of creating fun and engaging content? TikTok generated "the most downloads for any app ever in a quarter" in Q1 2020, according to Adweek. So it's no surprise Instagram is adopting a similar approach to REELS!  Reels is a video feature that...

The DashBar Miami is everything you need to get beautified in just one hour! The salon-spa specializes in three salon services in 60 minutes, to get clients in and out the door so that they can get on with their busy lives. A busy mom and...

Let’s get creative this Valentine's Day and think outside the box! While couples massages are always a great idea, there are so many other things we have to offer on the spa menu. Did we mention they can also be COVID friendly? Here are a few...