Men tend to skip out on skincare, and typically, that’s the last thing on their minds. It’s usually an upcoming event or a hot date with a special someone that makes them turn to the professionals. Everyone needs to repair and protect their skin, and...
So you’re a licensed esthetician now. You’ve learned the basics and you’ve been given the green light to start practicing! This doesn’t mean your education is over. In fact, it’s just begun! Continuing Education courses are required for a very good reason. Whether you are...
Being an Esthetician is a great, and fulfilling career, but it’s not always easy finding new clients; especially if you’re freelance. Social media is a great way to connect to a larger audience base, who will hopefully become followers. With the right approach, the right...
Whether working in a spa or as a freelance esty, you’ll come across some unhappy clients at one point or another. It’s essential to know how to handle difficult clients while still keeping your dignity and staying professional. Keep your team and others safe. Although you’re dealing...
You decided to work for yourself, CONGRATS! Now here's the tough part. How will you market your services and start getting clients? This can be an ever so daunting task, but with the right plan, you'll see just how to launch yourself as a solo...
One job as an esty is to remind your clients always to put the health of their skin first, even if it means adding a layer of sunscreen into their daily regimen (which they already should be doing!). Remind them to stay clear of the...
To many, it's the happiest time of year with the warm weather, sun shining, and for some, it's time to try something new. After a long (and quite depressing!) 12 months of 2020, it's about time to be playful and have some fun! Summer 2021 is...
When a client or potential client clicks on your Instagram page, you want to make sure you stand out. An aesthetically pleasing page is the first thing potential customers will notice when exploring your page. The colors, layout, tone, and overall look and feel of your...
Have you tried the new way of creating fun and engaging content? TikTok generated "the most downloads for any app ever in a quarter" in Q1 2020, according to Adweek. So it's no surprise Instagram is adopting a similar approach to REELS! Reels is a video feature that...