In this tech-driven society, the world is rapidly evolving around us. So much, that it’s important that businesses keep up so that they don’t fall behind their competitors. This means staying relevant and taking the opportunity to connect and interact with their customers.
We’ve all heard of Facebook, Instagram and Twitter. But it may be time to expand your social media horizons and go niche. The secret to increasing your brand awareness and booking appointments for your spa business or as a solo esthetician is simple – Blogging. Here’s why:
There is a Demand for Your Type of Beauty Blog
Most people seek content that fulfills their needs, which is why they flock to blogs that have an edge. Creating a blog for your spa practice gives you the opportunity to connect with a highly targeted audience. It allows you to engage with them, get to know them and ultimately build a closer relationship with them!
Although, it’s best not to gear too far away from your blog’s purpose. Chances are if you gained a following by talking about skin care, your readers won’t stick around if your next post is about holiday dessert recipes. Unless, of course, it’s a post about DIY face masks inspired by the Holidays!
Anyone and Everyone Can Start a Blog
I know what you’re thinking, “Me? A blogger? I’m an esthetician, not a writer.” Well the beauty of blogging is that you don’t have to be a professional writer or have a PhD in English to have a successful blog. Anyone can start a blog. Your friend. Your neighbor. Your grandma on all things blooming in her garden!
There are dozens of blogging platforms on the internet that make creating a blog easy. And if you don’t know of any, let me introduce you to a little friend called WordPress.
A Blog Establishes You as a Beauty Expert
The key to becoming the “go-to” resource in the beauty industry is being recognized as an authority. And there’s no better way to show you’re an expert at what you do than sharing valuable experiences, tips and tricks with your followers.
You Glow Gal makes herself an expert in her industry by tackling beauty myths and educating her readers on topics like identifying their skin baseline. Skincare by Alana attracts new customers by offering an online Skin Care Quiz for her readers to complete and receive personalized recommendations for their skin care routine.
Whatever you decide to write about, you want to make sure your content is always relevant to your target audience. This allows you to build a long-term relationship with them. Stray away from constantly talking about your business and the type of services you offer. Whether it be new products or the latest trends, find creative topics to help you stand out from the rest!
Creating a Blog for Your Spa Business is Free Marketing
With so many affordable platforms accessible to you, you can create a successful spa blog without breaking the bank. In fact, most of them are free before you start to add in additional features like having a custom domain name. Sites like Weebly and Wix are also great for selling your own beauty products and showcasing your portfolio to attract potential employers.
Blogging allows you to connect with existing customers by showing them your passion for your business. It also creates the opportunity for your articles to be shared across a variety of platforms. Not only can readers subscribe to your blog, but they can share your posts on any social media site. This drives traffic and ultimately coverts new readers into clients. That’s the epitome of free marketing!
Having a Blog for your Spa Business Boosts Your SEO
Major search engines like Google love fresh and current content. Having a blog that you consistently update with high quality and relevant content can help you rank high in the world of Search Engine Optimization (SEO).
So when a prospective customer searches “esthetician in Miami for cystic acne”, you have a better chance at appearing on the first page. That is, if you are an esthetician in Miami and have frequent articles about how to treat stubborn cystic acne. Nonetheless, it’s the art of increasing website traffic!
For more on how to develop and grow your spa business or solo esthetician practice, subscribe to the Les Nouvelles Esthétiques & Spa magazine and/or follow @estheticianedit and @lneonline on Instagram!